ABB Optical Group - VisibleBliss
Product Launch Strategy
BRAND RESEARCH
ART DIRECTION
COLLATERAL
CEROS DESIGN & DEVELOPMENT
WEB DESIGN
SOCIAL MEDIA MARKETING
EMAIL MARKETING
In order to support the needs of eye care professionals (ECPs) in response to COVID-19, ABB Optical Group has created an exclusive partnership with the VisibleBliss Phoropter Mask, a unique optometry-only PPE solution that attaches to the phoropter device, covering the patient’s face with a single-use disposable shield. The mask creates a touch-free patient care experience during the ophthalmic testing procedure. To introduce this new innovation, ABB has partnered with Origo Branding to create a product launch campaign.
Email & social media marketing
ABB Optical website update & video
VisibleBliss Ceros Experience
After the initial product launch, ABB partnered with Origo to design and develop their online microsite for ABB VisibleBliss utilizing the Ceros platform. The new interactive experience allows sales team members to quickly navigate through the benefits of the phoropter mask, and acts as a leave behind for the ECP.
All work © ABB Optical Group
Credits:
Agency — Origo Branding
Creative Director— Todd Novak
Account Manager — Christine Edwards
Art Director & Ceros Developer — Kelly Kistler
Art Director — Karen Hagans
Copywriter — Isabelle Jones
Animator & Video Production Designer - Nick Schoener