CME Federal Credit Union
New Website Strategy
BRAND RESEARCH
ART DIRECTION
RESPONSIVE WEB DESIGN
UX/UI
CME has always taken pride in supporting the people who protect our community. With this in mind, the CEO, Jeff Carpenter, wanted to communicate the message that CME is an institution that has always had the backs of those who have ours. Therefore, we provide “Banking That Has Your Back” – which evolved into the new tagline of the brand. Its purpose is to let everyone who is eligible for membership at CME know that they can have confidence in a financial institution that always has their best interests at heart.
An easily adaptable site that puts members first
The new website experience was built to be malleable and modular. Because of the expansive services offered by a credit union, it was necessary to allow the client to easily update and add pages.
We gave CME the power to build pages piece-by-piece with inviting illustrations, interactive animations, and bold blue call-outs that express the benefits of becoming a member of a credit union.
All work © Ohio Credit Union League
Credits:
Agency — Origo Branding
Creative Director— Todd Novak
Account Manager — Josh Ahrns
Art Director — Kelly Kistler
Copywriter — Isabelle Jones
Developer — Kevin Miller