Food Waste Reduction Campaign & Microsite Strategy
BRAND RESEARCH
ART DIRECTION
COLLATERAL
EMAIL MARKETING
MOTION GRAPHICS
SOCIAL MEDIA MARKETING
DIGITAL MARKETING
RESPONSIVE WEB DESIGN
UX/UI
As a long-time partner to the Solid Waste Authority of Central Ohio (SWACO) and an advocate for community causes, Origo was honored to work with SWACO and their community partners to create and launch the Save More Than Food campaign.
The campaign aims to engage consumers, schools, businesses, and the food service industry by providing greater awareness and educational resources to help Central Ohio achieve the goal of cutting food waste in half by 2030.
Save More Than Food
When food goes to waste – so do all of the resources, time and money that went into producing and distributing it. By reducing food waste in Central Ohio, we’ll be saving a lot more than food.
All work © Solid Waste Authority of Central Ohio & the Central Ohio Food Waste Initiative
Credits:
Agency — Origo Branding
Creative Director— Todd Novak
Account Manager — Eric Witt
Art Director — Kelly Kistler
Art Director — Karen Hagans
Copywriter — Isabelle Jones
Copywriter — Steve Chacon
Animator — Nick Schoener
Developer — Kevin Miller