What does the Zoo do with doo-doo?

ART DIRECTION
ILLUSTRATION
PRODUCTION

It’s not every day that you can come home and tell your family that you’ve been discussing poop all day. But that is exactly what the team at Fechtor did for months as we helped Atlas Butler, Heating, Cooling, and Plumbing, develop a poster campaign for the bathrooms of the Columbus Zoo.

The Atlas Butler Heating & Cooling / Columbus Zoo and Aquarium co-op poster campaign lets visitors know the answer to questions like, “Do pumas really communicate through their urine?” The answer is yes. These educational signs feature vibrant illustrations, quirky headlines, and witty analogies to connect zoo visitors with their own HVAC and plumbing habits.