Accessible.
Community-based. Financial-education.

ART DIRECTION
LOGO DESIGN
RESPONSIVE WEB DESIGN
UX/UI

Everyone should have the opportunity to understand their finances and plan a secure future. The Community Financial Wellness (CFW) program offers relatable, real-life financial education that is accessible and easy to follow. It equips participants with practical knowledge to plan, prioritize, and make progress toward financial wellness. After completing the course and saving $500, participants receive a $500 match to build their emergency fund.

CFW partnered with Fechtor to name, brand, and established a visual language for the financial literacy program. It was important that the identity be supportive and welcoming to empower those taking the course to take charge of their financial futures. Each piece of the course was designed in English and Spanish to ensure that the program could reach as many individuals as possible.